Resume of My Successes

Contact Cheryl




Director of Development/Executive Assistant, TIEE, San Diego, CA

As Development Director, planned and implemented strategic marketing initiatives to meet enrollment goals at four special education schools, including community and media relations, website design and SEO, direct mail, Constant Contact and print newsletters, collateral materials and advertising. As Executive Assistant, developed policies and procedures, managed WASC accreditation, Title funding budget, State certifications, company events, external resource fairs, internal communication projects and Parent Teacher Groups. (  “Thanks for putting Mt. Helix Academy on the map! We couldn’t have done it without you. We’re glad you’re on our team!”   Dr. Suzanne Fitch, Executive Director

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Consulted with Research & Development company during reorganization. Wrote business plan; managedoperations and developed funding proposals for EPRI, PIER and NAVSEA. Developed and implemented Human Resources and Safety programs.  (  “She is a consummate team player that is a delight to work with.  She would be an asset to any company, large or small.”    David Giorgi, President & CEO   

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Director of Communications,  RETALIX USA, Carlsbad, CA and Ra’anana, Israel

Planned and implemented Investor Relations and Marketing Communications projects and budgets for an Israeli-based software house with $40 million in revenues. Responsible for Company’s U.S. start-up as a public company (Nasdaq:RTLX) including annual reports, media relations, development and production of marketing collateral, creation of three websites, management of six trade shows a year, re-naming and re-branding of Company and product lines, and management of PR and IR agencies. (  “Cheryl truly has a do-what-it takes attitude.” Larry Allman, President

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Director of Finance & Operations, BOMP ENTERTAINMENT,  Los Angeles, CA

Produced and implemented start-up and management operations for a television and film production company in a $3 million development deal with MCA/Universal. Responsibilities included management of business affairs, operations and product marketing. “Her exceptional mastery of all phases of her duties proved most beneficial to our Company.” Kevin Carlson, V.P.

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Master of Arts; English, San Diego State University - Bachelor of Arts; English/Speech/Theatre, SDSU

Lifetime California Secondary Teaching Credential; English, Speech, Drama

Post-degree coursework in; finance, accounting, conflict resolution, creative problem-solving


“Who’s Who in California” & “Who’s Who Among San Diego Women’”  More...

Board Member & Editor, Dimensions Women’s Leadership Network Newsletter More...

Founding Board Member of the San Diego Conflict Resolution Center (NCRC) More...

Former Board Member of the Big Sister’s League of San Diego; the Family Assistance Fund

Member, San Diego Police Community Relations Board

Past President and Treasurer, Laurel Manor Homeowner’s Association More...


Public Speaker, Singer/Ukulele Player, Communications Coach, Community Organizer More...


MAC & PC/Windows/MS Office applications, Filemaker Pro, Contribute, Constant Contact, Adagio, SKYPE, Quickbooks, Google Applications

Click Here for experience and effectiveness prior to 1995.

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